Of all the things the NASC does well, building relationships is at the top of the list. Members build relationships with new and existing consumers. Members build relationships with one another. Members also build relationships with Channel Partners and Affiliates. Whether it’s a new relationship being forged, or an existing relationship strengthened, the NASC is the perfect organization to make it happen.
For years, organizations have used imaginative terms such as Strategic Alliance and Affinity Partner to create mere advertising opportunities for their corporate sponsors. While marketing is an important part of business growth and development, the NASC builds its Corporate Partnerships around core principles of education, long-term business growth, industry progress, and better products and services for consumers.
NASC partner-based membership categories include two important industry participants: Channel Partners and Affiliate Partners. As you will read on the next page, each of these categories offers NASC Members a different, yet equally important, set of programs, products, and/or services. The NASC affords all interested qualifying partners an opportunity to join and participate in membership. By avoiding any specific endorsement of one Partner over another, Members and Partners alike are free to communicate and establish the relationship that is best for them.